Owner builder construction loans are hard to sell, because it is difficult to generate leads. There is no established list of interested owner builders to whom you can send out direct mailings.

Therefore, owner builders have to find you. This is where having an online presence is vital, but you need more than the standard, simple information request form if you want to be successful in marketing to any group of clients like owner builders.

Why should you pay any attention to the marketing techniques for owner builders? Chances are good you don’t sell owner builder loans. Chances are good you don’t even care what an owner builder is.

But, the lessons from marketing owner builder construction loans are the same lessons that all marketers can apply whenever selling to clients that either have a long lead time or who have to actually qualify before being able to make the purchase. Read the rest of this entry »