When your agency is attempting to increase its online presence blogging, Facebook pages and Twitter Accounts are all worthwhile undertakings. But to make the effort pay off, you are required to get into the social space and…BE SOCIAL. At an independent insurance agency, the agency principal should be heading up the ship.

Daily involvement on Facebook, Twitter and at the minimum a blog post once a week should all be penciled into their existing schedule. To reap the rewards of an engaged and interactive following on your social media platforms you have to put the work in.

As the agency principal, you should be leading by example. Interestingly enough, people want to hear from the people in charge. Get involved in your Facebook page; write a weekly blog post from your point of view as the agency principal. It is the best platform you can get for talking about industry trends and get feedback directly from your customers.

For example if you are an Independent insurance agency in Texas you need to set yourself apart from your competition. The benefits of putting in the work on your PA insurance Facebook Page, or blogging about the latest news within your Pennsylvania town, is that you stay involved in your social community and make yourself accessible to your customers. Staying involved will keep you up to date on what people want from your agency and allow you to provide a higher level of customer service.

Being involved in your social network gives your customers the opportunity to share their experiences with your agency on your profiles.

Recommendations are the best advertising you can get and all you have to do to get it is, offer phenomenal customer service and always try to do right by your customers. Going above and beyond the norm will help to set you apart from your competition. It may require a little more but it will be worth it.